Sulfate-Free Shampoo

Science is the secret to good hair days

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We swear on good hair that our products are:
Sulfate free
Paraben free
Dye free
Never tested on animals

Sulfate-Free Shampoo

Sulfate-Free Shampoo

7oz
$18 with Smart Subscribe
$22.50 one-time purchase

Find the best sulfate-free shampoo matched to your hair type, hair concerns and the state of your scalp. Our shampoos lather well compared to other sulfate-free shampoos. Take the quiz to get good hair days 365 days a year!

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We swear on good hair
that our products are:
Sulfate free
Paraben free
Dye free
Never tested on animals

Our matchmaking science

Gemma actually works. How are we so confident, you ask? Because every decision is backed by science. Got frizz? We can smooth. Want volume? We can lift. Get your personalized recommendation now.

"Love these products. They are everything Gemma claims that they are and smell great, too!" —Sheri V.