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Why Gemma?

We know your type.

Gemma is the perfect solution for every hair type. Our short quiz gathers your hair data, and our fancy algorithm determines the best shampoo and conditioner for your locks.

Our ingredients yield stellar results.

We are haircare that delivers. We use the right combinations of top quality ingredients to address your biggest hair concerns. And we don't waste your time with gimmicky additives. All of our products are free of parabens, dyes and sulfates, and we never test on animals.

You're going to love the scent.

Hints of mixed berries, pink pepper, lily of the valley, rose, crushed tonka bean, amber and a splash of orange. Listen, it’s complex. As always, we put it to the test with a panel of real women. Verdict: They're still gushing.


Do you feel the chemistry?